To generate useful traffic you need:

• Terms that have a good volume of searches. Get the search volumes from Google.
  https://adwords.google.com/select/KeywordToolExternal Type in the keyword phrases that are most relevant to your business and see how many people are searching. For a guage of Local searches, append the city name to the end of each term.
• Terms where commercial intention has been demonstrated. A good indicator of this is if you type in a search term and find people advertising in the sponsored ( paid ) results. If they are, they are likely at least breaking-even. If no-one is paying to advertise, this is a sign that the term isn't commercial.
• To beat the top 10 sites/competitors on page one. If the search term brings up the Local results, this is far easier to do than with straight organic results.

 Unless a term has a huge number of searches, there is no value in being beneath page 1. The top 5 positions on page one get about 70% of the clicks.

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